Confessions of an Instagram Blogger, “It-Girls” & The Reality Behind It

The allure of the influencer lifestyle is undeniable. Being among the first to experience new places, capturing photos with the latest trends, and mingling at exclusive parties with fellow influencers—it all seemed incredibly exciting and fresh to me. I found myself immersed in a world of food events, glamorous parties, luxurious limo rides, bottomless wine brunches in Beverly Hills, visits to opulent mansions, and countless other perks that come with being an influencer. I received freebies, indulged in complimentary food and drinks, caught glimpses of celebrities, and felt like I was truly “in-the-scene.”

Sounds like a dream come true, right? Well, the reality of the influencer lifestyle proved to be much more challenging than anticipated, especially for someone like me—an “Introverted-Extrovert” who isn’t fond of small talk with unfamiliar faces. I plastered a smile on my face, exerted myself to be friendly, and made an effort to meet new people. But the behind-the-scenes aspect was even more exhausting. Writing countless emails, following up on RSVPs, meticulously scheduling my time to attend events, driving long distances, managing collaborations, and always striving to look my best with flawless makeup and trendy outfits—these were just a few of the responsibilities I juggled. I had a full-time job on top of my influencer pursuits, leaving me in a constant hustle and micro-managing every precious minute just to stay relevant in this lifestyle. Inevitably, I began to lose myself in the chaos.

With numerous collaborations and shoutouts to fulfill on my Instagram, I lost track of the count. My room became a mess due to my incredibly busy schedule, making it even harder to locate the products I had received in the mail weeks ago. The emails from my sponsors piled up, their reminders becoming more frequent: “Hi, just checking in—it’s been 10 days already. Please upload a picture sometime soon.” And yet, I continued to accept more and more campaigns, driving myself to the brink of stress.

“The Real-ization”

After enduring a long and arduous period of struggle, I reached a breaking point. I gradually found myself unknowingly assimilating into the very lifestyle I had criticized. It reminded me of that iconic scene from Mean Girls, where Janis says, “Hey, buddy, you’re not pretending anymore. You’re plastic. Cold, shiny, hard plastic.” I began to feel the same way about myself. Why was I exerting so much effort to please people I didn’t even know? Why was I striving to be liked and fit into the superficial world of Instagram? It was then that I made the decision to distance myself from it all. I stopped attending events, halted the constant liking and commenting on others’ posts, and simply quit. The overwhelming nature of the Instagram lifestyle had taken a toll on me, transforming excitement into stress.

Soon enough, I realized that these “Instagram” people viewed my actions as shady. Just because I didn’t like their pictures, I became labeled as such. I had no idea that being someone’s friend meant I had to like every single one of their Instagram posts. With a full-time job, freelance work, part-time night school, and real-life responsibilities, I barely had time for anything else. Opening Instagram became solely for uploading my own content, just enough to maintain a presence on the platform.

It was during this realization that I understood no one in that world genuinely cared about me. Did any of them inquire about my work troubles or how I was doing in school? Did they show concern for my family or offer support to improve my life? Absolutely not. Their interest was solely focused on the Instagram version of me. They cared about popularity, invitations, makeup, and photoshoots, rather than my personality, charisma, and dignity.

At that moment, I realized I had lost sight of my individuality. I was the kind of person who cherished deep and meaningful relationships with friends, treating them as close as family. Substance and personal growth were important to me, aspects of myself that I had forgotten. I was wasting my time on a lifestyle that wouldn’t lead me anywhere substantial. It lacked stability, only offering me side income rather than a sustainable livelihood. It wouldn’t make me a better person. Driven by ambition, I made the decision to return to school and pursue a career as a Full Stack Web Developer. It dawned on me that if I channeled the same effort into learning a new skill, I would gain so much more than shallow collaborations and parties. I felt immense shame for the person I had become, realizing that I was worth so much more than being excited over a $200 product collaboration. I was smarter and more valuable than that. I had become so consumed by a world where my happiness was tied to the fleeting satisfaction of receiving free makeup worth $200, products that would eventually end up in the trash. After much contemplation on how to change, I finally tapped into a long-forgotten part of my soul.

“The Blogger”

Somewhere along the journey, I had lost sight of the true purpose that fueled my passion three years ago. Blogging had always been an amalgamation of my essence, encompassing all aspects of my being. It was a platform where I could openly share my adventures and mishaps in the realms of fashion, beauty, and food. Initially, my blog served as a vessel to disseminate the modest amount of knowledge I believed I possessed—an avenue to offer valuable insights, helpful tips, and creative advice. I yearned to make a difference by dispelling misconceptions surrounding bloggers and breathing life into authentic storytelling.

Therefore, I have made a conscious decision to resurrect this blog, reigniting the values that once guided me. It is time to return to the roots and instigate a change, shattering the illusion of superficiality often associated with bloggers. From now on, I am committed to writing about subjects that truly matter, delving into the depths of my authentic life and sharing experiences that resonate with sincerity. It is my renewed purpose to shed light on the matters of significance and inspire a genuine connection with my readers.

- Quotes from Other Bloggers

“I think a lot of people believe that it is an easy out of the working world but in reality it is a more rigorous, time consuming and demanding job than anything I ever experienced working for a corporate company. It is beyond a full time job when you take into account social media, contracts, invoicing, content planning, accounting, production, etc. You never shut off.” – Liz Adams, SequinsandStripes.com

 



“I think the most common misconception of being a full-time blogger is that we just get dressed up and take cute photos all day. Running a blog is 24/7 and finding work-life balance is challenging.” – Pam, TheGirlFromPanama.com


 

“My biggest challenge is just wanting to take a break sometimes… social media never sleeps and it can be SO exhausting especially when you’re going through hard life moments or want to just spend time with people IRL. There’s this feeling of not wanting to fall behind and to keep up with the joneses. For me weekdays flow into weekends, 8ams are the same as 10pms… and although I would never go back to a 9-5, I envy people that can leave work and not think about it for a few hours of the day. I think about work every hour I’m awake.” – Ashley, EverydayPursuits.com 

“My Conclusion”

In conclusion, it is vital to recognize that the ease with which some individuals approach blogging often stems from a place of vanity and self-absorption. While it is true that a subset of bloggers may engage in shallow practices, it would be unfair to generalize and assume that all bloggers are alike based on the actions of a few. 

“If anything is that easy to an individual, it is most likely that they are vain or self-absorbed people. The type of bloggers that just sit around taking selfies and photos of food they aren’t going to eat. Yes, there are some bloggers that do this, but you can’t paint a picture that all bloggers are the same because of a few that act or behave a certain way. ” – JessAnnKirby.com 

Going forward I want to passionately advocate for reclaiming the true essence of the term “blogger” and restoring justice to its meaning. By embracing authenticity and challenging stereotypes, we can redefine the blogging landscape and ensure that genuine voices and meaningful content prevail.

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Julia Jverie
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5 Comments

  1. ahhhhh I agree with a lot of your points in this blog. This lifestyle is not as glamorous as people think it is lol. As it applies to anything in life, having a positive outlook ultimately will bring you positive experience. Glad you’re thinking about coming back~

  2. Glad someone said it. I can’t stand how marketing has become so saturated with “influencers” who post anything they can get their hands on. Their posts become fake and it’s one ad after another. Me, being that new start-up struggling business, want real people with me on this journey.

  3. An impressive share! I have just forwarded this onto a coworker who had been doing a little homework on this. And he actually ordered me dinner simply because I found it for him… lol. So allow me to reword this….Thank YOU for the meal!! But yeah, thanks for spending some time to discuss this topic here on your blog.

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  5. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% positive. Any suggestions or advice would be greatly appreciated. Appreciate it

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